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Selahatin Whitening Toothpaste Blue Forever

Selahatin Whitening Toothpaste Blue Forever

Nostalgia is an ache in your heart far more potent than memory alone. 
It’s the place we yearn to go again. 
A place where we know we’re loved and safe. 
Back home. 

This theme is central to Blue Forever:

A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia. 

It’s about innocence, and innocence lost.
It’s about longing home, and longing away. 
It’s about the blue ocean, and blue memories. 

– Blue Forever is centered around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.



1100 ppm fluoride

Housed in alu tubes (recycles endlessly)


Made in Switzerland

Contains antioxidants

Vetted by The Swedish Dental Association

Vegan/Cruelty free

Dermatologically tested


The Science:

A four-dimensional rejuvenating whitening process gentle enough for daily use

  • Deep cleansing (Sodium Lauryl Sulphate)
  • Exfoliating (Hydrated Silica)
  • Polishing and light-reflecting (Hydroxypatite)
  • Enamel-bleaching (Sodium Bicarbonate)
  • Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
  • The natural amino acid Betaine moisturises and nourishes
  • Mineralising Hydroxypatite provides proactive care for sensitive teeth


Notes: Citrus, Lime, Licorice, Peppermint

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