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Selahatin Whitening Toothpaste Set Meditations in an Emergency

Selahatin Whitening Toothpaste Set Meditations in an Emergency

Meditations In An Emergency is a collection of three beloved Selahatin aromas: it holds Blue Forever, Eukalypse and Of Course I Still Luv You. 

The name is an homage to American poet Frank O’Hara (1926–1966), who conceived a book of poetry entitled ‘Meditations In An Emergency’ in the 1950’s.

The brand Selahatin came to be after the brand’s founder Kristoffer Vural was inflicted with a stroke before his 30’s. An idea of elevating everyday ceremonies as a means of escapism emerged.

– ‘Meditations In An Emergency’ couldn’t be a more aptly titled description for the function I wanted our lines to fill when I created Selahatin. All my life I have used art as a vessel to escape reality and it is through this escape that I have been reminded of the beauty in life, says Kristoffer Vural, founder of Selahatin. 

The gift box also includes a limited edition series booklet.



1100 ppm fluoride

Housed in alu tubes (recycles endlessly)


Made in Switzerland

Contains antioxidants

Vetted by The Swedish Dental Association

Vegan/Cruelty free

Dermatologically tested


The Science:

A four-dimensional rejuvenating whitening process gentle enough for daily use

  • Deep cleansing (Sodium Lauryl Sulphate)
  • Exfoliating (Hydrated Silica)
  • Polishing and light-reflecting (Hydroxypatite)
  • Enamel-bleaching (Sodium Bicarbonate)
  • Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
  • The natural amino acid Betaine moisturises and nourishes
  • Mineralising Hydroxypatite provides proactive care for sensitive teeth


The set includes: 


Top Notes: Licorice & Salt
Heart Notes: Sicilian Citrus, Turkish Lime & Peppermint

Notes: Eucalyptus, Cardamom, Honey & Menthol

Top Notes: Verbena, Bergamot, Cardamom & Pine
Heart notes: Green mint, Peppermint & Menthol

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